The Center for Global Branding was formed to track and analyze the latest trends in international branding, marketing, advertising, cross cultural studies, lead generation and content strategy. Our expertise ranges from the cross border complexities of branding consumer and B2B products via social media, online and traditional advertising, to new performance based models involving sophisticated levels of engagement for lead nurturing around the world.
The CGB offers on-site seminar programs as well as longer term consulting or "executive-in-residence" projects.
With deep roots in education, the Center for Global Branding also works very closely with the higher education segment. These services focus on assuring that current curriculum is in alignment with real life experiences in the area of cross cultural marketing and global branding, with special emphasis on the complexities of all aspects of teaching and education across borders.